Reading, like breathing, is a continuous process that’s made up of numerous discrete acts. (If you’re like me, the same is true of eating gummy bears.) Whatever style we write in — from the most traditional to the more experimental — our job as writers is to make the experience so smooth for our readers that they don’t even notice the little seams that hold it all together.

We do this in ways both big and small. We make sure our grammar doesn’t call attention to itself (unless we want it to, like in some forms of poetry). We keep our posts clean, and their format easy on our readers’ eyes. We embrace the screen’s white space.

Dividing your text into smaller units is another way to make the reading flow and engage and push your audience onward. I’m not talking about breaking down walls of text into paragraphs — unless you’re James Joyce you’re hopefully doing this…