R Is for Readers

Writers may write in solitude, but there’s nearly always at least one other person in the room. Maybe we see them. Maybe we don’t. Maybe we see them but try to ignore their existence. Maybe they’re in our own head.

Readers.

Editors are test readers of writing that hasn’t gone out into the world yet. Our job is to help prepare the writing for its debut. We’re hired because we’re adept in the ways of spelling, punctuation, grammar, usage, structure, and so on, but on the other hand we’re supposed to be professionally stupid: if the writing isn’t clear enough, if gaps and inconsistencies exist in the sentences and paragraphs we’re reading, we aren’t supposed to fill them in from what we already know. The writing is supposed to do the work.

This is fine as far as it goes, but sometimes editors forget that despite our expertise and the fact that we’re getting paid, we can’t speak for all readers. If an editor tells you that “readers won’t like it if you . . .” listen carefully but keep the salt handy: you may need it. Editors should be able to explain our reservations about a word or a plot twist or a character’s motivation without hiding behind an anonymous, unverifiable mass of readers.

readers at outdoor café

One of the big highs of my writing life was when my Mud of the Place was featured by the several Books Afoot groups who traveled to Martha’s Vineyard in 2013 and 2014.

Readers can and often do take very different things away from the same passage, the same poem, the same essay, the same story. At my very first writers’ workshop (the 1984 Feminist Women’s Writing Workshop, Aurora, New York), day after day I listened as 18 of us disagreed, often passionately, about whether a line “worked” and whether a character’s action made sense or not and whether a particular description was effective or not. It was thrilling to see readers so engaged with each other’s work, but also a little unsettling: no matter how capable and careful we writers are with our writing, we can’t control how “readers” are going to read it.

This is a big reason I advise writers to find or create themselves a writers’ group — and to develop the skill and courage to give other writers their honest readings of a work in progress. This may be the greatest gift one writer can give another.

I just came to “Teasing Myself Out of Thought” in Ursula K. Le Guin’s Words Are My Matter: Writings About Life and Books, 2000–2016 (Easthampton, MA: Small Beer Press, 2016), and what do you know, it articulates eloquently and clearly some of what I’m feeling my way toward here.

“Most writing is indeed a means to an end,” she writes — but not all of it. Not her own stories and poems. They’re not trying to get a point across: “What the story or the poem means to you — its ‘message’ to you — may be entirely different from what it means to me.”

She compares “a well-made piece of writing” to “a well-made clay pot”: the pot is put to different uses and filled with different things by people who didn’t make it. What she’s suggesting, I think (maybe because I agree with her), is that readers participate actively in the creation of what the story or poem means. Readers are “free to use the work in ways the author never intended. Think of how we read Sophocles or Euripides.”  What readers and playgoers have discovered in the Greek tragedies has evolved considerably over the last 3,000 years, and it’s a good guess that Sophocles and Euripides didn’t embed all those things in their works.

“A story or poem,” writes Le Guin, “may reveal truths to me as I write it. I don’t put them there. I find them in the story as I work.”

If this reminds you of “J Is for Journey,” it does me too. And notice where that particular blog post started.

And finally this: “What my reader gets out of my pot is what she needs, and she knows her needs better than I do.”

That’s a pretty amazing and generous statement, and one editors might consider occasionally, especially when we’re editing works that aren’t simply means to an end.

Q Is for Query

Maybe my most important self-imposed guideline when I edit is “When in doubt, query.”

A query is an editor’s question to the author of the manuscript she’s working on. A query can be as brief as an “OK?” next to a suggested change that isn’t a matter of right/wrong, but it can be longer. When an author’s word or phrase doesn’t seem quite right, I may suggest a change and in a query offer a couple of alternatives. In the case of a dubious fact or unusual spelling, I sometimes include a URL to back up my alternative.

The odd thing about queries is that, although they’re person-to-person, I’m often addressing them to people I will never meet. Copyediting a book-length manuscript is strangely intimate, and intimate in a strange way. I’m among the first to become privy to whatever has occupied the writer for a year or two or very often more. After copyediting 30 pages of any author’s prose, I’m pretty sure I could imitate their style on any subject.

At the same time the author knows nothing about me, the anonymous person who’s making red marks in the ms. and asking all these damn questions. The author didn’t hire me. My relationship is with the production editor (PE) or production manager (PM) who offered me the gig.

So part of my job is to let the author know I’m on your side. I like what you’re doing. I hope I can help make it even better.

All the while knowing that plenty of experienced authors have had at least one really bad experience with a copyeditor from hell, and any copyeditor they deal with (usually in absentia) could trigger fear, loathing, and revolt with an unwarranted edit or a clumsy query.

Lucky for me, who is not especially tactful by nature, my very first professional (i.e., paid) editing job, for a big nonprofit in Washington, D.C.,  involved clearing manuscripts page by page, face to face with whoever wrote them. The writers were rarely professionals. Often they’d been drafted unwilling to produce a document that their office needed. I was green and they were touchy — it could have been disastrous, but usually it wasn’t.

I learned, really learned, to get myself into the writer’s head and persuade the writer that I was on his or her side.

And ever since, most of the time, I’ve been able to at least sense the living, breathing, probably uneasy presence on the other side of whatever manuscript I’m editing.

For years nearly all of my freelancing was done for publishers. More recently I’ve had many more individual clients. Some I’ve never met in person, others live on the same island I do, but I communicate with all of them directly, without intermediaries. I still type queries on their manuscripts, but we also have conversations by email or phone or even (gasp) face to face.

Hell, I even query myself. A lot. Every draft of my every manuscript has got queries in it: comments from members of my writers’ group, thoughts that have occurred to me while writing, rereading, or walking with the dog. Mostly I’m pretty tactful in those queries to myself, but sometimes you can tell I’m getting exasperated.

 

 

O Is for Orphan

Compositors and proofreaders make it their business to do away with widows and orphans, but if they cop to this among non-publishing people they’ll probably be misunderstood.

In typography, a widow is a single line of a paragraph that appears at the top of a page. An orphan is the single line of a paragraph that appears at the bottom of a page. A surprising number of editors, writers, and other publishing pros get the gist but can’t keep the two straight. My mnemonic for this is “The widow goes on alone; the orphan is left behind.”

If you’d like a crash course on widows and orphans, Wikipedia can help. Please follow Wiki’s caution at the top of the page and don’t confuse widows and orphans with the Masonic Widows and Orphans Home. It’s in Louisville, Kentucky, and though it was originally built for the widows and orphans of Master Masons, it is now open to all senior citizens. Learn something new every day . . .

Publishers and publications may have their own specs for “widow” and “orphan’; for instance, a single full line is permissible but a short one of two or three words is not. A trade publisher I’ve been proofreading for for many years wants at least two lines on either side of a section break and at least five lines at the end of a chapter. Two/five is now so deeply embedded in my head that when a print ms. doesn’t comply it looks sloppy to me. Sane people do not worry about widows and orphans in their mss.

Microsoft Word and other word-processing apps generally have widow/orphan control settings. Here’s what Word 2016’s version looks like on Kore, my Win10 laptop:

If you’ve got one of the ribbon versions of Word, it’s on the Home ribbon. Click the little arrow in the lower-right corner of the Paragraph block, then click the Line and Page Breaks tab. Voilà!

I was about to say that with ebooks one doesn’t have to worry about widows and orphans because text flows differently depending on what device it’s being read on, but then I recalled seeing some pretty bizarre chapter breaks in some ebooks so I Googled responsive + design + ebook and learned that there is a good deal more to this than I thought — that, for instance, some ebooks are laid out page by page like print books. For more about that, check out “Responsive Ebook Design: A Primer.”

Incidentally, in the publishing world an orphan can also be a book accepted for publication whose acquiring editor moved to another house before the book was launched. Generally the author’s contract is with the publisher, so the book doesn’t get to go too. This can be bad news for book and author because the acquiring editor is usually the book’s biggest champion, the one who fights with designers, artists, marketing people, and others on the book’s behalf. If the departing editor’s replacement is less than enthusiastic, the book may suffer.

I just learned from the Chicago Manual of Style that works whose publishers have gone out of business are also called orphans. This can be a PITA if you’re trying to track down a copyright owner for permission to reprint or quote extensively from a work.

Questions, Anyone?

Got a question or comment about editing or writing? Send it along! Here’s a handy-dandy form to make it easy. You can also find one up on the menu bar. Both of them go to the same place.

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When I started this blog, I hoped it would be at least partly driven by questions and comments from other writers and editors. I’ve got plenty of experience packed in my head, but where to start, where to start? What I’m loving most about this A–Z Challenge is the way it helps me focus on a specific topic and carry on from there.

In the online editors’ groups I’m in, threads often start when an editor posts a snarly sentence that she’s not sure how to fix, or maybe asks about the usage of a particular word. Other editors will weigh in with their suggestions. Sometimes the thread will take off in a different but equally interesting direction. I can’t begin to tell how much I’ve learned about, for starters, English spoken in other countries and in different regions of the U.S., and editing in fields about which I know little or nothing.

So if you’ve got a snarly sentence, a dubious usage, or a structural problem that’s bugging you, either in what you’re writing, what you’re editing, or something you’ve read, send it along. The chances are good that whatever it is, others, including me, have dealt with it too.

M Is for Manuscript

“Manuscript” literally means “written by hand.” Sounds like “handwriting,” doesn’t it? Not all that long ago most manuscripts (“mss.” for short; the singular is “ms.”) were handwritten. Some of us still do a fair amount of first-drafting in longhand.

These days, however, when we talk about manuscripts, we’re usually referring to the finished (at least for the time being) product that we circulate to our writer friends, hand over to an editor, or submit to a publisher. That manuscript had better not be handwritten. Go back to “H Is for Handwriting” (or take a close look at the photo at the top of this page) and you’ll see why.

Some manuscripts are handwritten, of course. They are generally found in archives and libraries, where they are pored over by scholars, not read by the general public.

Though often hard to read, handwritten manuscripts are undeniably full of personality. Standard manuscript format isn’t. That’s part of its point. It says little about the writer’s personality, but what it does say is important. It tells the agent or editor who reads it “This writer knows what she’s doing. She’s prepared a manuscript that makes it possible for you to focus on the writing.”

So what is “standard manuscript format”? Most how-to-get-published books and websites will tell you, but here are the basics:

  • Double-spaced
  • One-inch margins all around
  • Serif font (sometimes a particular font is specified, like Times New Roman)
  • 12 point type
  • A header that includes the author’s surname, a word or two from the title, and the page number

My writers’ group members bring paper pages to our weekly meetings. Here’s one of mine. It illustrates all of the above points, plus the convention that the first page of a new chapter begins some ways down the page, usually between a third and a half. Note also that the header includes “draft 3.” Version control — keeping track of revisions and rewrites — deserves a post of its own. Maybe when we get to V?

manuscript page

Manuscripts submitted electronically can of course be reformatted by the recipient, but you want to create a good first impression. Freelance editors often wind up tweaking (at least) the mss. submitted by our less experienced clients, but we’re generally charging for the time we spend doing this. Unless you already have a big name or a hot topic, agents and publishers are doing you a favor by reading your work. Make it easy for them.

Cranky editor

For both fiction and nonfiction writers, the Chicago Manual of Style‘s section “Manuscript Preparation for Authors” is  a good place to start. Different genres, journals, and academic disciplines often have their own requirements, some of which are very specific and should be followed to the letter.

Learn the conventions and expectations that prevail in whatever field you’re in. This is especially true if your ms. includes citations — footnotes and/or endnotes, bibliography or reference list. As I noted in “B Is for Backmatter,” messily formatted citations make editors very cranky. Writers are well advised to avoid this whenever possible.

L Is for Literary

At first glance “literary” looks straightforward. Merriam-Webster’s Collegiate Dictionary starts off with this: “of, relating to, or having the characteristics of humane learning or literature”.

Move on to “literature,” however, and fault lines begin to emerge:

a (1) :  writings in prose or verse; especially :  writings having excellence of form or expression and expressing ideas of permanent or universal interest

The American Heritage Dictionary definition of “literary” progresses from 1., “Of, relating to, or dealing with literature: literary criticism,” to 4a, “Appropriate to literature rather than everyday speech or writing,” and finally 4b, “Bookish; pedantic.”

For “literature” AHD moves briskly from the inclusive — “1. The body of written works of a language, period, or culture” — to something less generous: “2. Imaginative or creative writing, especially of recognized artistic value.”

In other words, value judgments lurk not far below the surface of both “literary” and “literature,” and it’s not hard to see how they stir up uneasiness and outright opposition.  In some quarters “literary” suggests not only bookish and pedantic, but pretentious, snobbish, affected, esoteric, incomprehensible . . .

As a longtime reader of fantasy and science fiction, I’m particularly intrigued by the way “literary” is used to characterize anything that doesn’t fit into a genre. This leads to grand generalizations, judgments, and arguments that generate plenty of heat but not much light. What it misses is that genres are primarily marketing categories developed by publishers in order to treat books as products. Categorize a novel and it’s easier to promote and sell. Writers aren’t stupid: if they want to sell, they’ll write what the publishers are buying.

Genres have been around long enough at this point that they’re embedded in readers’ heads. Audiences have developed for particular genres, subgenres, and sub-subgenres, and self-publishers who want to sell ignore this at their financial peril.

Writers who want to sell will often write to the specs of a particular genre, at least until (if they’re lucky) they develop enough of a following that their byline becomes the brand. Unfortunately, the byline brand can become as restrictive as a genre category, which is why some well-known writers who want to strike off in a different direction do so under a pseudonym.

Without market pressures, though, writing often doesn’t fit neatly into categories. A while back, in “Genres and Dump Dogs,” I wrote this:

Literary genres are like breeds — of relatively recent development, especially the notion that there are clear lines between them and everything has to fit into one category. “Literature” is more like those village dogs of indeterminate breed: it adapts to the climate and food sources available, and maybe it looks a little like this, a little like that, but you can’t say for sure that it’s a beagle or a foxhound (or a mystery or a romance). When you’re trying to tell a story, you scavenge and steal from whatever’s in the vicinity and if it works you keep it.

If “literary” came to mean “willing to scavenge and steal from whatever’s in the vicinity, all in the interest of the work,” that would be OK with me. The sky, or maybe the ocean, is the limit.

Dog at edge of ocean

Travvy confronts the infinite.

I Is for Italics

After reading “E Is for Ellipsis,” my friend the mystery writer Cynthia Riggs emailed me. “I can hardly wait until u get to I,” she wrote. “I, I hope, will stand for ‘italics.'”

This sentence is set in italics. In typographical terms, type that isn’t italicized is called “roman.” Most of this blog post – and most of most books — is set in roman type. For most fonts, roman is the default setting. Italics and bold are among its variations.

Cynthia is currently one of the jurors in a major mystery award’s first-novel category. The novels she has read so far are, to put it tactfully, a mixed bag. She went on:

The current book I am reviewing has alternate chapters printed in italics. ALL italics, page after page. It’s like reading someone’s handwritten manuscript. The chapters jump from one where I’m not even aware of the printed word, where the author’s voice goes directly into my brain, to a sudden slow-down where I must decipher each wiggly word and consider what the words mean when put together.

In another first-novel entrant, “each character’s words [were set] in a distinctive typeface so we, the readers, would know who’s speaking.”

Curious, I inspected these titles at the next opportunity, which arose PDQ because my Sunday-night writers’ group meets at Cynthia’s house. As I suspected, they were self-published. Self-publishing authors not only produce the manuscript; they also assemble the production team that sees it into print and markets it. Novice self-publishers often skimp on the professional editing and design that make a book readable.

A capable, experienced book designer knows  that in general the goal is to produce pages where, as Cynthia put it, readers are “not even aware of the printed word, where the author’s voice goes directly into [the reader’s] brain.” When the type calls attention to itself, it’s because the designer intended it to. In typography, less is often more. Any technique used to excess becomes, well, excessive. It loses impact and annoys the reader.

The digital age makes excess all too easy. Even the fairly basic options that WordPress offers bloggers include bold, italics, bold italics, strikeout, and lots of pretty colors. Word-processing apps like Word and LibreOffice offer a gazillion fonts in an array of sizes, most of which you would not want to read a whole book in, or even a short chapter.

Newspapers and other publications following the Associated Press (AP) stylebook have managed to get by without italics since forever. Before the age of digital composition, italics were hard to produce and couldn’t be transmitted by wire, which is how news stories were transmitted from the wire services to their subscribers around the world. However, as noted on the AP Stylebook‘s website, “Publications that adhere to AP editing style make their own decisions on graphics and design, including use of italics.”

That said, thanks to various widely accepted conventions,  italics do come in handy for conveying meaning, and good writers, editors, and designers learn to use them — and other typographical devices — wisely. Here are a few instances where the Chicago Manual of Style (CMS or CMoS) recommends the use of italics:

  • Titles of books and other full-length creative works. Short works, such as songs, poems, and short stories,  and the component parts of longer ones are set in roman with quotation marks. Example: “Natural Resources” is included in The Dream of a Common Language: Poems, 1974–1977, by Adrienne Rich.
  • Names of newspapers, e.g., the Martha’s Vineyard Times and the Vineyard Gazette. CMS  recommends setting “the” lowercase roman even when it’s part of the official title. Publications following AP style often initial-cap and italicize the whole official title, “the” included.
  • Foreign-language words that aren’t included in English-language dictionaries. For example, “raison d’être” comes from the French but is well established in English usage, so no italics. The Gaelic word uisge appears in one of my current copyediting projects. It’s not widely used in English, though the familiar word “whiskey” (also spelled “whisky”) is derived from it, so it’s italicized.

Many fiction writers use italics to indicate what a character is thinking, to distinguish it from what the character says out loud, which is set in roman with quotation marks on either side. Other writers stick with roman type but without the quotes. Either method can work, but keep in mind my friend Cynthia’s words. The goal is for the author’s voice to go directly into the reader’s brain. Typographical style can aid this process without calling attention to itself.

When writers rely too heavily on typography to get the point across, it’s often because the writing itself needs attention. Changes in speaker can be conveyed in words alone. Italics can be used to let readers know when a character is thinking to herself, but when the italics run on for a long paragraph or even a whole page or two, it’s time to take another look at the writing.

H Is for Handwriting

My handwriting sucks. Here’s a sample:

This is why I do nearly all my first-drafting in longhand: because I can’t read my own writing unless I slow way down and focus on each word.

It took me a while to figure out why I’d sometimes get so blocked — paralyzed! — when I did nearly all my writing on the computer. Maybe it’s because I’m an editor as well as a writer, or maybe it’s because I’m a recovering perfectionist who has occasional slips, but sometimes I’d stare at those crystal-clear words on the screen and think, No, that’s not right, and then get stuck trying to fix it instead of moving on.

Eventually I figured out that the best way to break through these blocks was to grab a pad of paper and a pen and get away from the computer. At the top of the paper I’d writing something like “I can’t write this scene because . . .”

And out would flow whatever I needed to know, and eventually the scene itself.

This was also a handy way of getting to know characters better. Whatever I wrote in longhand on a yellow pad wasn’t part of The Manuscript. I loosened up. No pressure. I could write anything I wanted.

My messy handwriting was an asset. What the internal editor couldn’t read, she couldn’t edit. Without the internal editor looking over my shoulder, I could write write write, not expecting anything to be perfect, knowing that there would be a second or third or fourth draft to get it just right.

So why wait till I got stuck to bring out the pen and paper? Why not start out that way?

I tried it. It worked. It’s still working. I do most of my first-drafting in longhand.

Pretty soon, however, the scrawl of a ballpoint pen across lined yellow paper was looking rather dull. I started acquiring fountain pens and bottles of different colored ink. I’ve currently got about a dozen of each. It’s a little ridiculous, but I couldn’t live without them.

The bonus is that ink blottings on paper towels are really pretty. I use them as coasters for my tea mugs and my beer steins. They make me happy.

ink blot

 

G Is for Grammar

We’re so quick to say that someone “doesn’t know their grammar” that it might be surprising how many of us aren’t entirely sure just what “grammar” is. This would include me. I just had to look it up (again). Here is what Bryan A. Garner, author of the “Grammar and Usage” chapter of the Chicago Manual of Style, has to say:

Grammar defined. Grammar consists of the rules governing how words are put together into sentences. These rules, which native speakers of a language learn largely by osmosis, govern most constructions in a given language. The small minority of constructions that lie outside these rules fall mostly into the category of idiom and usage.

In the very next paragraph he notes that “there are many schools of grammatical thought,” that “grammatical theories have been in great flux in recent years,” and that “the more we learn the less we seem to know.”

button: grammar police enforce the syntaxNot to worry about all this flux and multiplicity, at least not too much. A couple of things to keep in mind, however, when someone accuses you or not knowing your grammar or when, gods forbid, you are tempted to accuse someone else: (1) spelling and punctuation are not grammar, and (2) some of the rules you know are bogus.

If you’re not sure which of the rules you know are bogus — well, I just Googled bogus grammar rules (without quote marks) and got 338,000 hits. Bogus rules are the ones we generally don’t learn by osmosis. They are stuffed down our throats by those in authority, often teachers or parents.

At the top of almost everybody’s list are the injunctions against splitting an infinitive and ending a sentence with a preposition. They’ve both been roundly debunked, but I still get asked about one or the other from time to time so I’m pretty sure they’re not dead yet. Plenty of writers and even editors still get anxious when a “to” is split from its verb or a preposition bumps up against a period/full stop.

The general purpose of bogus rules is not to help one write more clearly; it’s to separate those who know them from those who don’t. As literacy spread and anyone could learn to read and write, the excruciatingly well educated upper classes confronted a dilemma: how in heaven’s name can we tell US from THEM? Hence the rules — about language, etiquette, and various other things.

Note, however, that the uppermost class can generally get away with anything, so the ones who follow and strive to enforce the bogus rules are often those a notch or two below in the pecking order. That’s how they demonstrate their loyalty to those at the top. Watch out for them.

F Is for Fact-Checking

Fact-checking is much in the news these days — or perhaps it’s the absence of it that’s much in the news.

It used to be, and may still be, that top-quality magazines had fact-checkers whose job was to go through every story accepted for publication and check all the facts. They weren’t responsible for the quality of the prose — just the facts.

Editing — specifically copyediting, which includes excruciating attention to detail — and fact-checking are two distinct tasks, but inevitably they overlap. Imprecise writing can lead to readerly misunderstanding, and those misunderstandings may have to do with facts. A trade publisher I’ve been working for regularly for many years directs copyeditors to check dates, the spelling of names, and anything that can be easily verified as long as it doesn’t add to billable time.

Before the World Wide Web, freelance copyeditors were limited to biographical dictionaries, atlases, specialized reference books, and such. Because these had been subjected to a rigorous editing process, they were reliable, but they were also limited in scope. Print references start going out of date even before they’re published, and the further your interests strayed from white male English-speakers, the harder it was to find any facts, verified or not.

In the Age of Google, you can find almost anything on the Web, but plenty of it hasn’t been subjected to either fact-checking or editing. As you’ve probably learned for yourself, verifying the attribution of a quotation is a particular challenge because misattributions seem to multiply exponentially — giving rise to memes like the classic at left (variations of which have also been attributed to Mark Twain, among others).

Copyeditors generally do our fact-checking on the fly and with the help of a search engine. We develop a sixth sense for determining the reliability of sites we’ve never visited before. (Hint: This often involves the quality of both writing and design. If the copy is riddled with typos and strange punctuation, I’ll move on PDQ. Ditto with any site that uses white type against a dark background.)

We also develop a sixth sense for what facts in a manuscript need to be checked. When starting a new job, I’ll fact-check a few names and dates to get a feel for how careful the author is. If the author seems reliable (as is usually the case in the stuff I work on), I’ll look up anything that smells funny and spot-check facts here and there just for the hell of it.

Ultimately writers are responsible for the accuracy of their facts, but a book-length work of nonfiction involves a myriad of facts, and it’s all too easy to transpose letters in a name or figures in a number and wind up with a goof.

Writers whose work is based on research do plenty of fact-checking while they’re writing. Written sources may contain errors, or contradict each other, or be superseded by later works.

I think the journalists have it hardest. Many of their sources are living people talking about events that have just happened. These informants bring different perspectives to the event, they see it from different angles, some are more observant than others — and some may be deliberately shading or hiding what they know, for reasons they’re unlikely to be upfront about and may even be unaware of. And the journalists are generally working on deadlines that don’t leave time for leisurely fact-checking.

Button: I never believe anything until it's been officially denied.In this age of spin and “fake news” each of us has to do our own fact-checking. Because we rarely have the time or inclination to check every fact, we generally focus on the source, the news outlet: if it’s got a good track record, it’s probably because its reporters, editors, and fact-checkers are on the ball. When they screw up, our faith is shaken. Was this an aberration, or are they going down the tubes?

At least in our wiser moments, good editors and writers know that 100% accuracy is impossible, but that doesn’t stop us from expecting it of ourselves and of those we respect, and from turning on anyone who doesn’t live up to our expectations.

In my weekly newspaper days I quickly learned that if we spelled the name of someone’s child or grandchild wrong, that person would remember it forever. Worse, it could easily become a cornerstone in that person’s conviction that the paper was careless with facts. It’s not hard to understand: misspellings and factual errors are easier to recognize than sloppy sourcing or sloppy writing, and they stick in the mind longer. It’s not fair, but there’s an upside to it: if you’re scrupulously accurate with your easy-to-check facts, your work will be more credible.

And when the liars, spammers, and misrepresenters catch on, we’re all in big trouble.